Use Google Alerts to monitor your companies online presence
Google has a lot of features and cool tools that a lot of people don’t know about. One of them is Google Alerts.
Google Alerts is used to notify you of a string of text that it finds on web pages. This can be particularly useful if you want to know what people are saying about your company. Google Alerts will only find newly add pages however, if you want to find anything older then you can just use Google for that.
You can enter your companies name as an alert. They have many different types of alerts, I usually choose Comprehensive.
- A ‘News’ alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.
- A ‘Web’ alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.
- A ‘Blogs’ alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.
- A ‘Comprehensive’ alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.
- A ‘Video’ alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.
- A ‘Groups’ alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.
Then you can choose how often you want to receive the alert. You can choose from once a day, as it happens or once a week.
Remember though, usually anytime you add a new page to your website, it will show up as a Google Alert. This is because Google sees your company name on your website. This can be good for a lot of reasons, it shows you how fast Google is indexing your site.
You can sign up for Google Alerts at http://www.google.com/alerts/
Tags: google
November 15th, 2008 at 7:33 pm
[...] information in there. One of them is Google Alerts. We previously discussed Google Alerts for monitoring your own company. Well you can use Google Alerts to monitor any keywords, including ones that might include your [...]